POSITION ESSENTIAL FUNCTIONS AND RESPONSIBILITIES 

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

• Responsibilities 

• Lead planning, negotiation, and execution of expo and event contracts to ensure alignment with brand goals and budget. 

• Manage all contract deliverables and partnership expectations with race organizations, vendors, and other external partners. 

• Coordinate logistics, timelines, and staffing plans for all expo activations, including booth layout, materials, and on-site experience. 

• Serve as the main point of contact for race directors, expo coordinators, and partner brands throughout the event lifecycle. 

• Oversee the design, setup, and breakdown of expo booths to ensure a polished, branded, and engaging presence. 

• Collaborate with internal teams (marketing, retail, inventory) to ensure all components of the expo are cohesive and timely. 

• Track performance and ROI of expo activations and provide post-event reports and recommendations. 

• Ensure all legal, insurance, and compliance requirements are met for each event or expo. 

• Identify opportunities to elevate Athletic Annex’s presence at expos through partnerships, promotions, and innovative engagement strategies. 

• Maintain a calendar of upcoming expos and related deadlines, ensuring no detail is overlooked in planning and preparation. 

• Community, Medical, and Corporate Partnerships 

• Build and manage relationships with key partners, including medical professionals, corporate wellness teams, community organizations, and event coordinators. 

• Oversee medical referral programs, ensuring strong relationships, consistent communication, and improved referral flow to stores. 

• Develop, negotiate, and manage corporate partnerships that increase brand visibility and drive in-store traffic. 

• Manage partnership agreements and ensure all commitments, timelines, and deliverables are fulfilled. 

• Collaborate with internal teams to activate partnerships through events, co-branded initiatives, and store-driven campaigns. 

• In-Store Events 

• Plan, coordinate, and execute in-store events—including workshops, brand activations, clinics, and community gatherings—to enhance customer engagement and drive traffic. 

• Partner with vendors, medical professionals, and community groups to develop event programming aligned with brand goals. 

• Oversee event logistics such as scheduling, staffing, materials, promotions, and post-event follow-ups. 

• Track attendance, engagement, and impact to continuously improve in-store event strategy. 

• Race & Event Sponsorships 

• Identify, evaluate, and negotiate race and event sponsorship opportunities that align with brand strategy and maximize community impact. 

• Manage all sponsorship deliverables—including digital assets, on-site presence, marketing materials, and promotional requirements. 

• Coordinate internal and external teams to activate sponsorships effectively and consistently. 

• In-Store Signage & POP 

• Oversee the planning, production, and installation of in-store signage, POP, and promotional displays for both brand and product initiatives. 

• Collaborate with Marketing and Retail teams to ensure signage accurately reflects current promotions, events, and brand standards. 

• Maintain an organized workflow and calendar for seasonal refreshes, vendor requests, and store-specific needs. 
  
  

  About Athletic Annex:  
  Locally-owned and operated since 1983, Athletic Annex is Indy’s premier run-specialty store. Our goal is to inspire our community to be more active and support that mission by offering a curated selection of running and walking shoes, apparel, and accessories from top brands like Asics, Brooks, Hoka, Nike, On, Vuori and more.   

  Company Values: 

• Empathy: We actively seek to understand others' perspectives and needs, and we respond with care, respect, and support.  
• Curiosity: We ask questions, challenge assumptions, and continuously learn so we can find better ways to solve problems.  
• Adventurous: We embrace smart risks, explore bold ideas, and treat change as an opportunity to grow.  
• Meet Customers Where They Are: We listen first and adapt to our customers’ needs and preferences—meeting them in the channels, style, and pace that work best for them.  
• Play to Win: We set ambitious goals and execute with intensity, clear communication, and accountability.  
• All For One – One For All: We believe the strength of our team comes from unity - each of us contributing our best and supporting each other in return. We act with loyalty, trust and shared purpose so we can achieve more as one than any of us could alone.